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Brunswick mothballs Riverview plant - 01/06/2009

LAKE FOREST, Ill. – Brunswick Corp. (NYSE: BC) will mothball its Riverview boat manufacturing facility near Knoxville, Tenn., and take additional actions aimed at reducing its work force, production and expenses, the company reported in a statement today. More...


Latest Headlines

Genmar to launch fiberglass fishing boat line - 01/06/2009
The VEC boat line is designed to compete against aluminum fishing boat brands.

Albemarle sold to private owner - 01/06/2009
The offshore sportfishing boat builder has been purchased from Brunswick Corp. by a N.C. businessman who plans to retain the current management team.

Shimano acquires Innovative Textiles - 01/06/2009
Shimano says it will aggressively market PowerPro products to the international sportfishing market.

NMMA opposes Presidential proclamation - 01/06/2009
President Bush will designate three areas in the western and central Pacific Ocean as U.S. National Monuments today, effectively prohibiting recreational angling within a 50-mile radius.

St. Petersburg Boat Show and Strictly Sail attendance up - 01/06/2009
Number of attendees grows 30 percent in first year of combined show.

SailTime's fractional boating membership climbs - 01/06/2009
The company’s year-end figures show an increase of more than 100 members.

IYRS hosts marine career information session - 01/06/2009
The program is one of several that the International Yacht Restoration School is offering to help people find jobs in the marine industry.

Honda to offer special re-power financing rates - 01/06/2009
The company says the financing rates will be as low as 4.99 percent APR through boat show season.

Skeeter re-launches cash back program - 01/06/2009
The company’s “Buy. Save. Fish.” program will offer cash rebates.

Yamaha unveils two new promotions - 01/06/2009
The deals include savings on finance charges as well as consumer credits.


In this issue...

Boating Industry's November issue - 11/13/2008

In Boating Industry magazine’s first “idea issue,” its editors share more than 150 proven solutions for survival gleaned from dealers whose businesses have benefitted from their adoption. The first in a series of feature stories unveils 11 best practices for business improvement, and a list of 116 ways the 2008 Top 100 Dealers took their companies to the next level. Next, Editor-In-Chief Matt Gruhn conducts a case stuffy on JOA Marine, digging deep into the strategic decisions it made to overcome the economy and a drought. And, finally, Managing Editor Jon Mohr outlines 24 methods dealers can use to prevail in today’s economy.

The November issue’s other articles include a piece on Marinco Electrical Group’s strategy to drive change through focus groups and other customer research, tips on holding successful meetings, and a column on creating an effective Web site.

You can view the contents of the entire issue by clicking here.



Web Exclusives

Inside Brunswick, Part Five - 07/01/2008
In this, the fifth and final section of the interview, Brunswick's CEO discusses how the industry is handling itself in a down market, the impact of the downturn on Brunswick’s Dealer Advantage program, and the company’s plans to add new products and services to the program.

Strategic Planning Resources - 06/25/2008
Here’s a list of 12 books and five Web sites for those considering creating their own strategic plan.

Inside Brunswick, Part Four - 06/24/2008
In the fourth installment of this five-part series, Brunswick CEO Dusty McCoy talks about selling the Baja line to Fountain Powerboats, Attwood’s place in the marine market and product integration.

Inside Brunswick, Part Three - 06/17/2008
For this segment, McCoy discusses transferring corporate vision and goals to individual companies within Brunswick, the extent to which volume is a challenge for the boating industry and whether the saltwater brand acquisitions were a mistake.

Inside Brunswick, Part Two - 06/11/2008
In this installment, Brunswick CEO Dusty McCoy takes on the company's "white space" strategy, the evolution of consumer demographics and cyclical vs. structural market changes.

Inside Brunswick - 06/03/2008
In a two-hour interview, Dusty McCoy shares his strategies for creating a more profitable company, offers his perspective on the industry’s current challenges, reflects on Brunswick’s past and sets the record straight regarding industry rumors.

eProfitability White Paper - 03/20/2008


Pre-Owned White Paper - 03/20/2008


Pat Mackey Interview Transcript - 02/29/2008
The full transcript of Boating Industry's exclusive interview with Mercury President Pat Mackey from the March 2008 issue.

Embracing Innovation - 01/30/2008


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