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Top Story
Brunswick mothballs Riverview plant
- 01/06/2009
LAKE FOREST, Ill. – Brunswick Corp. (NYSE: BC) will mothball its Riverview boat manufacturing facility near Knoxville, Tenn., and take additional actions aimed at reducing its work force, production and expenses, the company reported in a statement today. More...
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Web Exclusives
Inside Brunswick, Part Five
- 07/01/2008
In this, the fifth and final section of the interview, Brunswick's CEO discusses how the industry is handling itself in a down market, the impact of the downturn on Brunswick’s Dealer Advantage program, and the company’s plans to add new products and services to the program.
Strategic Planning Resources
- 06/25/2008
Here’s a list of 12 books and five Web sites for those considering creating their own strategic plan.
Inside Brunswick, Part Four
- 06/24/2008
In the fourth installment of this five-part series, Brunswick CEO Dusty McCoy talks about selling the Baja line to Fountain Powerboats, Attwood’s place in the marine market and product integration.
Inside Brunswick, Part Three
- 06/17/2008
For this segment, McCoy discusses transferring corporate vision and goals to individual companies within Brunswick, the extent to which volume is a challenge for the boating industry and whether the saltwater brand acquisitions were a mistake.
Inside Brunswick, Part Two
- 06/11/2008
In this installment, Brunswick CEO Dusty McCoy takes on the company's "white space" strategy, the evolution of consumer demographics and cyclical vs. structural market changes.
Inside Brunswick
- 06/03/2008
In a two-hour interview, Dusty McCoy shares his strategies for creating a more profitable company, offers his perspective on the industry’s current challenges, reflects on Brunswick’s past and sets the record straight regarding industry rumors.
eProfitability White Paper
- 03/20/2008
Pre-Owned White Paper
- 03/20/2008
Pat Mackey Interview Transcript
- 02/29/2008
The full transcript of Boating Industry's exclusive interview with Mercury President Pat Mackey from the March 2008 issue.
Embracing Innovation
- 01/30/2008
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